“I Know What I’m Doing!”

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The last time you went on a mission to buy a high ticket item, or even a moderately priced item, the moment you got the “I know what I’m doing,” your absolute next action was to DO IT; pull out the credit card and makes the purchase, or sign on the dotted line.

When you walk through the door of our stores, the POP materials, fixtures, floor layout, cleanliness, bright paint colors, organized flooring samples – and many other elements that make our store unique, reinforce you’re in the right place and you’ve made the right decision.

Three things on every customers mind:
1. “I want to go to the best store in the market place.”
2. “I want to meet an intelligent sales professional who knows his or her product.”
3. I want my shopping experience to be fun and easy. I should feel good about buying from this store and this salesperson.”

Carpet Mill Flooring Stores and Carpet Mill Stainmaster Flooring Centers have all the tools that will support the feeling, “I know what I’m doing.”

Tool #1 Style Selection Kiosk
Each Stainmaster® Flooring Center showroom, Stainmaster® carpet samples are displayed in three performance categories: Stainmaster®, ActiveLife® and Ultralife®. This is a Good/Better/Best categorization is based on features, benefits, and performance ~ not price. Stainmaster® UltraLife carpet has the best performance of all carpet brands. It’s warranty covers common household food and beverage stains but also covers accidental and other non-covered stains for fifteen years – twenty years if purchased with Stainmaster® carpet cushion.

There are 6 styles of carpet.

Texture: Curled or twisted tufts make a textured surface that helps mask footprints. This typs of carpet is suitable for less formal and relatively high-traffic areas.
Frieze: A type of textured carpet with highly twisted tufts that curl as the pile surface of fiber bundle ends. It is suitable for high-traffic areas and creates a casual to sophisticated look.

Saxony: A dense level cut pile. Yarn tufts are closely packed presenting a smooth and luxurious surface. Saxony makes a room/home look formal and elegant.
California Cable: A combination of heavy cable and cut pile fibers, highly twisted to give it exceptional durability. This type of carpet creates a sophisticated but casual look.
Loop Carpet: (Many times incorrectly called, Berber). Loop pile with tufts of equal height or multi level loops. Multi-level loops form beautiful patterns using solid colors. This type of carpet has broad application. Because of the loop construction it offers very high performance.
Pattern Cut Pile or Precision Cut: Sophisticated Cut: Sophisticated look is achieved by using Saxony yarns, but generating a pattern by tufting cut pile and loop pile with a level pile height. These styles make a room/home look formal or informal (based on style), but sophisticated and elegant.

Tool #2 Color Lab.
The color lab is a great tool that will help you feel good about your selection and confident they will look as good in your room as they do in the showroom. The color lab will take a “nice” carpet and turn it into a “wonderful” and “gorgeous” carpet with the touch of a button.

Tool #3 Cushion Tester
We’ll take your chosen carpet sample, place it on top of the carpet cushion and let you feel the difference of each cushion sample. We’ll explain, weight, thickness and durability and help you decide which is the best selection for your carpet purchase.

Carpet Mill Outlet Stores. Quality. Experience. Satisfaction. Shop us today.

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February 23, 2010

“I Know What I’m Doing!”

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