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February 23, 2010

“I Know What I’m Doing!”

Filed under: Uncategorized — admin @ 11:28 am

The last time you went on a mission to buy a high ticket item, or even a moderately priced item, the moment you got the “I know what I’m doing,” your absolute next action was to DO IT; pull out the credit card and makes the purchase, or sign on the dotted line.

When you walk through the door of our stores, the POP materials, fixtures, floor layout, cleanliness, bright paint colors, organized flooring samples – and many other elements that make our store unique, reinforce you’re in the right place and you’ve made the right decision.

Three things on every customers mind:
1. “I want to go to the best store in the market place.”
2. “I want to meet an intelligent sales professional who knows his or her product.”
3. I want my shopping experience to be fun and easy. I should feel good about buying from this store and this salesperson.”

Carpet Mill Flooring Stores and Carpet Mill Stainmaster Flooring Centers have all the tools that will support the feeling, “I know what I’m doing.”

Tool #1 Style Selection Kiosk
Each Stainmaster® Flooring Center showroom, Stainmaster® carpet samples are displayed in three performance categories: Stainmaster®, ActiveLife® and Ultralife®. This is a Good/Better/Best categorization is based on features, benefits, and performance ~ not price. Stainmaster® UltraLife carpet has the best performance of all carpet brands. It’s warranty covers common household food and beverage stains but also covers accidental and other non-covered stains for fifteen years – twenty years if purchased with Stainmaster® carpet cushion.

There are 6 styles of carpet.

Texture: Curled or twisted tufts make a textured surface that helps mask footprints. This typs of carpet is suitable for less formal and relatively high-traffic areas.
Frieze: A type of textured carpet with highly twisted tufts that curl as the pile surface of fiber bundle ends. It is suitable for high-traffic areas and creates a casual to sophisticated look.

Saxony: A dense level cut pile. Yarn tufts are closely packed presenting a smooth and luxurious surface. Saxony makes a room/home look formal and elegant.
California Cable: A combination of heavy cable and cut pile fibers, highly twisted to give it exceptional durability. This type of carpet creates a sophisticated but casual look.
Loop Carpet: (Many times incorrectly called, Berber). Loop pile with tufts of equal height or multi level loops. Multi-level loops form beautiful patterns using solid colors. This type of carpet has broad application. Because of the loop construction it offers very high performance.
Pattern Cut Pile or Precision Cut: Sophisticated Cut: Sophisticated look is achieved by using Saxony yarns, but generating a pattern by tufting cut pile and loop pile with a level pile height. These styles make a room/home look formal or informal (based on style), but sophisticated and elegant.

Tool #2 Color Lab.
The color lab is a great tool that will help you feel good about your selection and confident they will look as good in your room as they do in the showroom. The color lab will take a “nice” carpet and turn it into a “wonderful” and “gorgeous” carpet with the touch of a button.

Tool #3 Cushion Tester
We’ll take your chosen carpet sample, place it on top of the carpet cushion and let you feel the difference of each cushion sample. We’ll explain, weight, thickness and durability and help you decide which is the best selection for your carpet purchase.

Carpet Mill Outlet Stores. Quality. Experience. Satisfaction. Shop us today.

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November 24, 2009

Preparing for the Holidays

Filed under: Uncategorized — admin @ 11:36 am

Carpet Mill Outlet Stores is proud to offer very quick installation times during this holiday season. Many of our customers are on tight time schedules with the holidays rapidly approaching and we have maintained a very high level of stock to make sure we can get your project  done quickly and professionally. We are currently carrying stock at all major price points and in all flooring categories including Carpet, hardwood, Pergo, Tile, Stone and area rugs. For closeout inventory check out our Clearance Outlets In Aurora (1300 S. Abilene) and Ft Collins (4950 College). Associates trained to help you with creating the Home of your dreams are ready to assist you. Gift certificate are available if you are interested in giving someone a very unique gift.

We at Carpet Mill Outlet Stores want to wish you a wonderful Thanksgiving full of Joy and Happiness. We also want to thank you for your tremendous support over the last 35 years, for all of this we feel truly Blessed.

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November 4, 2009

Comparing Flooring Products

Filed under: Uncategorized — Tags: comparing, flooring — admin @ 9:14 pm

Wow! I have spent hours discussing the same topic with so many people I thought it might be time to talk about it here. The same thing keeps coming up when comparing products. “I have seen the same product elsewhere for less.” The obvious questions from me come up. “Do you know the name of the product?” “What type of yarn was it made with?” I receive the same response to these questions so often I am shocked at how uneducated people are when looking for such an expensive addition to their home.

The problem today is everyone is so convinced that something cheap will be just as good as something expensive. The old saying”You get what you pay for” could not be more true than with carpet. Every carpet looks deceivingly similar. The problem is products made with different yarns perform very differently. Many retailers today are showing Polyester carpets for the first time. These carpets look very nice and are very soft. The problem is that they soil terribly and have a far inferior resiliency. When the average consumer only purchases floor coverings once every 8-10 years you can see how important it would be to select the right products or have a very expensive replacement in the next few years. I do not blame this on Consumers as they are truly more educated in many ways than ever with the Internet aiding them. The problem exists in the Retail chain.

More customers today find themselves alone when looking at products in big stores with no help, and the help that you search out ends up coming from someone from plumbing. Low prices look good but if the smart consumer would look just a little further you would find the truth. All companies carry many of the same items and these are all priced very similarly. I for example carry products that are the same or lower price than My Big Box competitors.

My customer thinks that I do not coming in the door but is quickly educated to understand the truth. What I find myself doing is adding the better quality products to the conversation that Most competitors are too scared to sell because the customer might think their price is too high. If price is everything why do we not all drive Mopeds or (name your lowest priced car). It just so happens that all things are not the same and carpet is no different.

It is very difficult to earn what it takes to do floor coverings, be smart about what product those hard earned dollars goes into. Do not purchase until you have had an expert discuss you family’s needs and the available products features and benefits. If you are doing floors to sell your house then Polyester may make perfect sense. If you plan on occupying you home for any length of time you must focus on the Nylon if you want durability.

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